In the heart of Melbourne’s iconic Flinders Lane, Amano’s flagship atelier at 278 Flinders Lane offers a refined sanctuary for luxury alpaca fashion and slow-made design. More than a boutique, it is the creative centre of fashion artist Lorena Laing’s Melbourne-based studio, showcasing two decades of artisanal craftsmanship and sustainable practice.

Step inside (Monday–Saturday, 10am–5:30pm; Sunday, 11am–3pm) and you’ll find a light-filled space curated with hand-knitted alpaca garments, delicate linens, fluid silks, and thoughtfully selected accessories and homewares. Every piece is created from natural, ethically sourced fibers—alpaca from Peru, processed locally—and shaped by skilled hands using traditional needle knitting, crochet, and hand-loom techniques.

Amano’s Flinders Lane store embodies true slow fashion. Each garment is made in small runs or as a bespoke piece, often on one of the last remaining knitting mills in Australia, with a strong commitment to zero waste. Many styles carry a special label or note from the maker, connecting you directly to the artisan and the garment’s ethical journey.

Alongside handcrafted designs, the flagship also presents Amano’s innovative machine-knitted capsule collection. Developed using CAD technology to create fully fashioned, zero-waste garments, this range unites time-honoured techniques with modern, sustainable production.

At Amano Flinders Lane, luxury and responsibility coexist. Here, fashion is not disposable but enduring—pieces are designed to be worn, loved, and collected over many seasons. Visit us at 278 Flinders Lane to experience Melbourne’s slow fashion movement at its source and discover why Amano alpaca knitwear continues to define sophisticated, sustainable style.